Responsibility :

• Develop and execute social media strategies to enhance brand awareness, engagement, and audience growth across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Create, curate, and manage engaging content that resonates with our target audience.
• Monitor social media channels, respond to comments and messages, and engage with followers to build a strong community.
• Track social media performance metrics and generate regular reports to evaluate success and optimize strategies.
• Collaborate with other teams (Marketing, Design, PR, etc.) to ensure cohesive messaging across all digital platforms.
• Stay up-to-date with the latest trends, tools, and best practices in social media and digital marketing.
• Manage paid social media campaigns, ensuring optimal performance and ROI.
• Build relationships with influencers and partners to boost brand visibility and reach.

Requirements :

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of major social media platforms and their analytics tools.
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo).
• Creative mindset with the ability to create engaging content.
• Experience using content analytics tools (Google Analytics, BuzzSumo, etc.) to track and measure content performance.
• Strong organizational and time-management skills.
• Ability to collaborate with cross-functional teams and align content with business goals and target audience needs.

Preferred Qualifications :

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience with multimedia content creation (video, podcasts, webinars, etc.).
• Familiarity with social media platforms and community engagement strategies..
• Knowledge of content distribution channels and paid promotion strategies.

To apply this job, please share your resume at info@softventures.llc