Responsibility :

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, lead generation, and customer acquisition.
• Oversee the execution of multi-channel digital campaigns, including SEM, SEO, email marketing, social media, content marketing, and display advertising.
• Analyze campaign performance data, generate insights, and optimize strategies to meet key performance indicators (KPIs).
• Manage and grow the company’s presence across social media platforms, optimizing organic and paid social media strategies.
• Lead and mentor a team of digital marketers, providing guidance, support, and professional development.
• Collaborate with content, design, and sales teams to develop engaging and persuasive digital assets and messaging.
• Work with external agencies and vendors to ensure the successful execution of campaigns.
• Monitor industry trends and competitor activity to identify new digital marketing opportunities and ensure the brand stays competitive.

Requirements :

• 7+ years of experience in digital marketing, with a proven track record of success in driving online growth and performance..
• Expertise in digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Strong analytical skills and experience using data to optimize marketing strategies (Google Analytics, SEMrush, etc.).
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, etc.) and customer relationship management (CRM) tools.
• Knowledge of current digital marketing trends, techniques, and best practices.
• Experience managing digital ad budgets and optimizing for ROI.
• Excellent communication, leadership, and project management skills.
• Ability to think strategically while being hands-on with campaign execution.

Preferred Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field..
• Google Ads and/or Facebook Blueprint certification.
• Experience in B2B or B2C digital marketing, depending on your company's focus.
• Familiarity with A/B testing, conversion rate optimization (CRO), and landing page optimization.

To apply this job, please share your resume at info@softventures.llc